BRAND IDENTITY
BUSINESS CARD
PACKAGING
Chantel is a wedding photographer based in Southern California serving clients worldwide. It was important for us to shape her brand identity in a way that reflects the expertise and timelessness of her work - she's not trendy, her work is timeless and aims to age like vintage designer clothes or boutique hotels. She provides photos for the timeless brides and her brand should be as grounded as she is.
Her logotype is the perfect blend of bold and modern while incorporating the class of timeless, romantic text - the serifs are almost hidden upon first glance, allowing the logo to be bold and feminine at the same time. Her logo icon is drawn in a classic calligraphic monogram, representing the artistry and thoughtfulness required in both the art of calligraphy and her work. Her color palette is earthy yet fresh, like the visualization of a fragrance apothecary. Her typography are complementary to her logo and allow the work to take the visual weight, stepping aside as harmonious afterthought. The body type reflects her Californian roots and market and her accent typography belongs on custom fragrance bottles.
Her brand is versatile and artisan, highlighting her artwork and the timeless romance it encapsulates.
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CHANTEL SAFFORD PHOTOGRAPHY
OFFER
A comprehensive brand identity package for businesses seeking an intentional, sophisticated brand experience. We will meet with you to develop an in-depth brand strategy, detail comprehensive brand understanding, and discuss preliminary moodboards.
REVISIONS: 2
TURNAROUND: 3-5 weeks
Starts at $3,000
VIEW GALLERY
+ SOCIAL ASSETS
+ ILLUSTRATIONS
+ ANIMATED LOGO
+ WEBSITE
+ LOGO concepts
+ COLOR PALETTE
+ TYPOGRAPHY
+ USAGE GUIDE
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