MINIBRAND
BRAND LAUNCH KIT
PRODUCT PHOTOGRAPHY
PACKAGING
Serei is a water filter brand determined to return the healing properties of water back into your home. Their shower filters remove harsh chemicals while looking sleek and beautiful. They aim for their products to be as minimal waste as possible, connecting the consumer to environment as much as possible.
Their brand refresh included a new logotype, colors, typography, and usage guide while maintaining their current logomark for the time being. The owner voiced wanting the brand to feel regenerative, ancestral, purifying and luxurious.
The logotype is a hand-drawn, imperfect nordic style sans-serif that brings a human element to a luxury brand. The typography features a thin serif font that contrasts with the logotype and subheaders. Our body test is a monotype that brings a modern, clean context to the brand. For imagery, we focused on the different shapes and properties of water as well as skin and the brand colors reflect these as well. The colors are earthy and rich, like the soil we and the product's biodegradable filters will return to.
CLOSE
PRESIDIO
OFFER
A comprehensive brand identity package for businesses seeking an intentional, sophisticated brand experience. We will meet with you to develop an in-depth brand strategy, detail comprehensive brand understanding, and discuss preliminary moodboards.
REVISIONS: 2
TURNAROUND: 3-5 weeks
Starts at $3,000
VIEW GALLERY
+ SOCIAL ASSETS
+ ILLUSTRATIONS
+ ANIMATED LOGO
+ WEBSITE
+ LOGO concepts
+ COLOR PALETTE
+ TYPOGRAPHY
+ USAGE GUIDE
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